wrdnrd

Breeding Success

wrdnrdnews — Fri, 14 Aug 2009 18:21:34 +0000

At WRD we work for you and with you as an integral part of your team. We will go without sleep to build a relationship that stretches far beyond the agency-client boundaries. We believe the most important thing for an emerging business is public relations. Good businesses should start their marketing campaign with good PR, so that you can establish your brand in the market and then move to advertising to show off its personality, a simple stepping stone to glory. Our company relies on our integrity and ability to communicate effectively with our client because after all we are working for you and want you to be aware and involved in the process. Our teamwork revolves around the charismatic personalities that comprise the WRD Advertising staff. We come fully equipped with over 50 years of experience, writers, graphic designers, PR professionals, and social media maniacs, not to mention power windows, 4 on the floor and that new car smell. So come on in and join the party, we have plenty of punch to go around.

Check us out on Facebook or follow is on Twitter

is it worth the money?

wrdnrdnews — Tue, 11 Aug 2009 17:10:10 +0000

every business comes to a point when they ask “is my advertising really working?” the answer is yes and no. people say that “I know half my advertising is wasted—I just don’t know which half,” well this isn’t necessarily true because it’s more like 37.3 percent. how effective your advertising is all has to do with time and place. it has been made clear that advertising one message in three different mediums is the right way to do things as opposed to advertising all in the same medium. the best advertising plan is one that integrates all sources of information used by today’s consumers. for instance using a tv commercial to drive people to your website which in turn directs people to your social media: facebook, twitter, blogs. a twitter account is a great thing to have to promote your business with little updates that you can integrate with links directly to your business or third party sites where there is news about your business. the advertising business is in perpetual motion so to be ahead of the curve we must find the newest and most effective ways to reach consumers, which sure as your born, we will do.

Going Google

wrdnrdnews — Thu, 06 Aug 2009 16:15:36 +0000

advertising is used to promote a product/service and create awareness of that business. There are few businesses that do not advertise frequently and are still enormously lucrative; one of those being Google. Google has rarely advertised and yet they still sit atop the food chain, how is this possible? Well as you probably know Google is perhaps the best company to work for in the world. They take care of their employees and create a fun interactive work environment, therefore, the employees create cutting edge technology and integrated marketing ideas that do not involve the mainstream venues normally used for advertising. Their ideas are so fresh and so clean. Always trying to have the new thing that everyone is talking about Google has now developed their own answer to the Microsoft Office suite called Enterprise. This is a new venture for Google since they normally do not advertise in the billboard medium let alone at all. The campaign is placed along busy highways that traffic mostly professionals on their way to and from work whom would benefit the most from a switch to their new software Enterprise. The copy on the messages pertains to a personal account of their actions from awareness of the Enterprise software to the move made from Microsoft office suite to Enterprise. Since Google barely advertises when they do they immediately have our attention because we think “oh this is Google? well I should probably listen.” They grab our attention so easily because their track record with the public is so astounding that we legitimately care about what they have to say. This is perhaps their best attribute because as we all know most advertising is over looked because the public has become immune to charm at times. Check out the article here!

Spinal Tap does… appearances???

wrdnrdnews — Wed, 29 Jul 2009 18:23:40 +0000

its been along time since the public has seen Spinal Tap but here they are ransacking your late night talk and confusing children. Spinal Tap mad 2 appearances last night; one being the Daily Show with John Stewart and the other Late Night Show with Jimmy Fallon, displaying their musical talents, hilarious anecdotes, and “Back from the Dead” album art.

Become a social butterfly

wrdnrdnews — Wed, 22 Jul 2009 18:59:05 +0000

When we talk about social media it is easy to fall into the assumption that it will immediately have a drastic return on investment (ROI). This kills the entire inviting aura of social media. The purpose of using social media is to interact with the consumer and/or other businesses and create a human element to your brand. A study by BlissPR discovered that “most management consulting firms make it challenging for clients and prospects to identify and directly engage with their thought leaders via social media.” This is a major problem since social media is supposed to create and nurture a relationship between you and your market. If it’s all about business then people are going to see right through your friendly front and realize that you’re all about the buck. This facade is a tragic pitfall of social media in business because there may not be an immediate ROI but if you refuse to jump into the social media web then your business will suffer devastating blows. It cannot be stated enough that you need to humanize your business image to be successful now-a-days. Businesses that “are willing to pursue a genuine engagement strategy have an immediate opportunity to leapfrog their competitors in social media. But they’ll have to stop and listen first. The dialogue is already going on — they just haven’t been a part of it.” With all these social media venues at your fingertips there is no excuse anymore to not be involved. Just as with any other trend and new opportunity in the business world you either adapt and reap the benefits or get left in the dust and become yet another foreclosure to the bank.

Oxford Opens Its Door Yet Again for TED

wrdnrdnews — Mon, 20 Jul 2009 15:14:55 +0000

TED Global Starts On Tuesday 21-24 2009 at Oxford, UK.

Started out in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, Design. With more than 450 on-line ‘talks’ posted, TED brings thousands of viewers a day. Ranging from Designers, to Engineers, to Biologists the broad of speakers bring loads of inspiration for anyone who is willing to open their mind to it. TED has 2 major annual conferences one being in Long Beach, California, and the upcoming TEDGlobal conference in Oxford UK.

This year at TEDGlobal their are 50 great speakers and 700 eager minds attending. The topic at hand this week “The Substance of Things Not Seen”, has speakers answering the following questions.

What is an accomplished life?
Which universe do we live in?
Is life a mathematical equation?
Where does motivation come from?
Who’s defining the new geopolitical map?
How can we observe what we can’t see?
Can we design the air we breathe?
What’s the economic impact of terrorism?
Should we fear faith?
What makes big cities function?
What do top-secret places look like?
What’s the true nature of modern crime?
Can a solar-powered plane fly?
What’s the power of music?
Can we put biodiversity in a bank?
How does the brain create the mind?

A few of the Speakers.

Tim Brown designer – Tim Brown is the CEO of the “innovation and design” firm IDEO — taking an approach to design that digs deeper than the surface.

Karen Armstrong religious scholar – Religious scholar Karen Armstrong is a provocative, original thinker on the role of religion in the modern world.

Marcus du Sautoy mathematician – Oxford’s newest science ambassador Marcus du Sautoy is also author of The Times‘ Sexy Maths column. He’ll take you footballing with prime numbers, whopping symmetry groups, higher dimensions and other brow-furrowers.

Stephen Fry actor and author – Stephen Fry follows his passions — and they’ve led him to create brilliant characters, films, books and tweets. In his new documentary series Last Chance to See, he explores the shocking notion of species extinction.

Ross Lovegrove industrial designer – Known as “Captain Organic,” Ross Lovegrove embraces nature as the inspiration for his “fat-free” design. Each object he creates — be it bottle, chair, staircase or car — is reduced to its essential elements. His pieces offer minimal forms of maximum beauty.

Steve Truglia space jumper – Stuntman and record-setter Steve Truglia is planning perhaps the ultimate high dive: a parachute jump from the edge of space, 120,000 feet (36.5 kilometers) up.

More on TEDGlobal and To see a full list of speakers click here.

Spinal Tap “Back From The Dead” CD Assembly

wrdnrdnews — Mon, 13 Jul 2009 14:56:07 +0000

Spinal Tap’s release of their newest CD “Back From The Dead” exhibits their intoxicating sense of humor while playing an engaging practical joke on you with the CD packaging. The CD has six new great cuts along with 12 classic songs, but that’s not the best part. Upon opening the CD folding back the cover you don’t realize that you stepped into the midst of endless frustration. Anyone with a sense of humor will enjoy watching people try to assemble this. We decided to take to the streets and see if any of the public could assemble this, even with instructions. Take a look.

SPINAL TAP IS “BACK FROM THE DEAD” CELEBRATING 25 YEARS SINCE THE MOVIE WITH NEW ALBUM RELEASE ON JUNE 16, 2009

wrdnrdnews — Thu, 02 Jul 2009 16:29:21 +0000

New CD includes 6 new songs and hour-long DVD commentary.

LOS ANGELES, CALIFORNIA, April 24, 2009 – England’s loudest band, Spinal Tap is issuing their first new album after almost two decades since the cult classic film “This is Spinal Tap” was first released 25 years ago.

Back From The Dead has band member David St. Hubbins, Derek Smalls and Nigel Tufnel re-visiting and re-imaging their 1984 soundtrack along with an accompanying DVD featuring a new track-by-track video commentary by the now slightly older band. “We think the title says it all for us” said the group. “People have been trying to count us out for years, toss us away. Back From The Dead is our triumph over death. In fact some of our greatest fans are dead … or at least they don’t complain”.

Back From The Dead deluxe package is aggressively priced and contains nineteen original Spinal Tap songs, a one-hour DVD and a unique pop-up diorama package that unveils three 12-inch high action figures of the 1984 band members along with a proportionally sized Stonehenge. The new album includes the newly interpreted Tap classics “Hell Hole,” “Tonight I’m Gonna Rock You Tonight,” “Heavy Duty,” “Rock ‘n’ Roll Creation,” “America,” “Cups and Cakes,” “Big Bottom,” “Sex Farm,” “Stonehenge,” “Gimme Some Money” and “(Listen to the) Flower People.”

The new songs recorded specifically for Back From The Dead include ‘Warmer Than Hell,’ ‘Short and Sweet,’ ‘Celtic Blues,’ Rock ‘n’ Roll Nightmare,’ ‘Back From The Dead,’ and a neo-masterpiece ‘Jazz Oddyssey.’

The deluxe CD and DVD package is also unique in that it is being distributed completely outside of the traditional major label infrastructure, a route more and more artists and bands are taking. Retail distribution of physical CDs will be handled by A2M (Artist2Market Distribution) while digital distribution will be serviced by INgrooves.

Back From the Dead promises to finally give Spinal Tap their place in history as “The true unsung and misunderstood geniuses of Rock and Roll.” They dedicate this album to all those metal titans the world has come to love—or at least tolerate.

Track List

1.   Tonight I’m Gonna Rock You Tonight
2.   Back From The Dead
3.   (Funky) Sex Farm
4.   Rock ‘n’ Roll Creation
5.   Jazz Oddyssey I
6.   Gimme Some Money
7.   Rock ‘n’ Roll Nightmare
8.   Heavy Duty
9.   America
10.   Jazz Oddyssey II
11.   (Listen to the) Flower People (Reggae Stylee)
12.   Hell Hole
13.   Big Bottom
14.   Celtics Blues
15.   Jazz Oddyssey III
16.   Warmer Than Hell
17.   Stonehenge
18.   Short and Sweet
19.   Cups and Cakes

About Spinal Tap

- SPINAL TAP formed in 1964 when good friends David St. Hubbins and Nigel Tufnel joined forces and formed The Originals. After finding out that there was already a group with that title, they would go through a series of name changes until finally joining up with bassist Ronnie Pudding and drummer John “Stumpy” Pepys, becoming The Thamesmen. After releasing two minor hit singles, ‘Gimme Some Money’ and ‘Cups and Cakes’, Pudding left to form Pudding People and was replaced by Derek Smalls. With this line-up, the band recorded ‘(Listen to the) Flower People.’ A surprise hit, the single went gold in the United Kingdom and the band toured worldwide.

SPINAL TAP’s 1982 tour in support of the album ‘Smell The Glove’ was captured on film by director Marty Di Bergi resulting in the documentary This Is Spinal Tap, which the band immediately labelled a “hatchet job” and “character assassination.”

In 1992, when SPINAL TAP seemed almost forgotten, they re-formed and returned to the spotlight along with a new album BREAK LIKE THE WIND.

In 2009, Hubbins, Smalls and Nigel Tufnel were the subject of the ultimate tribute when Actors/Directors/Musicians and Comedy Icons Christopher Guest, Michael McKean and Harry Shearer went out on a six week, 30 city acoustic tour playing the music of SPINAL TAP called UNWIGGED & UNPLUGGED.
www.spinaltap.com
www.unwigged.com

About Artist2Market:

A2M provides an alternative to the traditional recorded music industry supply chain model and provides an efficient and focused distribution alternative for established recording artists. A2M streamlines the traditional music distribution supply chain, removing significant costs while delivering compelling benefits to three key constituencies: content owners, music retailers, and music consumers.
www.artist2market.com

About INgrooves

INgrooves is a digital media infrastructure company that provides various distribution and marketing services via its INgrooves and ONE Digital divisions. ONE Digital is a proprietary software platform that provides distribution and administration to large distributors, record labels and film production companies at rates far below the industry standard. INgrooves provides clients customized distribution, marketing, promotion, synch licensing and administrative support to help maximize the earnings potential of specific releases or catalogues.

A2M RECOGNIZED BY CIO MAGAZINE AS ONE OF THE CIO 100 AWARD HONOREES FOR INNOVATIVE USE OF TECHNOLOGY

wrdnrdnews — Thu, 02 Jul 2009 16:15:20 +0000

Local Music Distribution Firm Embracing and Driving Industry Change

ROYAL OAK, MICHIGAN—June 23, 2009—IDG’s CIO magazine today announced Royal Oak based Artist 2 Market (A2M) as a recipient of the 2009 CIO 100. The 22nd annual award program recognizes organizations around the world that exemplify the highest level of operational and strategic excellence in information technology (IT).

“This year’s CIO 100 awards draws well-deserved attention to companies that are both innovating and creating business value with IT despite the economic downturn, ” said Maryfran Johnson, Editor in Chief of CIO magazine & Events. “These winners are an inspiration to businesses everywhere.”

“We are honored to win the CIO award” said Paul Ignasinski, General Manager of A2M “this confirms the innovative distribution model that we’ve created for recording artists and retailers alike.” Other winners of the 2009 award include AT&T, Best Buy, Dell, GE Energy, IBM, Pfizer and many other innovative national companies. “To be recognized alongside these other great national brands is such a thrill its hard to describe” said Mr. Ignasinski.

Launched in 2005, Artist To Market Distribution (A2M) is an independent artist service platform designed to work directly with artists, labels, and content owners to streamline the supply chain, and deliver new product to the marketplace at a significantly lower cost while providing increased profit margins for all stakeholders. In other words, A2M gives musical artists complete control over content and marketing decisions regarding their work thereby eliminating the need for a bureaucratic record label whose focus by design must be on multiple projects and artists adding layers of overhead to the entire venture.

The 2009 CIO 100 awards will be presented at the Broadmoor in Colorado Springs, Colorado, on August 25 at the conclusion of the eleventh annual CIO 100 Symposium® and Awards Ceremony.

About the CIO 100:

The recipients of this year’s CIO 100 award were selected through a three-step process. First, companies filled out an online application form detailing their innovative practices in both business and IT. Next, a team of judges reviewed the applications in depth, looking for unique practices and substantial results. Finally, CIO editors reviewed the judges’ recommendations and voted on the final 100. Once the top 100 honorees were selected, several honorees were chosen to receive an additional special award.

Complete coverage of the 2009 CIO 100 awards is at www.cio.com and in the August 1st issue of CIO magazine.

“The world of distribution has changed dramatically in the last couple of years” said Mr. Ignasinski
“A2M is proud to be in the middle of this sea change and more importantly doing it in an area of the country that is synonymous with great music and artists.”

About Artist To Market Distribution:

Launched in 2005, Artist To Market Distribution (A2M) is an independent artist service platform designed to work directly with artists, labels, and content owners to streamline the supply chain, and deliver new product to the marketplace at a lower cost. Over the past two years A2M has partnered with a diverse group of platinum and multi-platinum artists including Dolly Parton, Tracy Lawrence, Tommy Lee, John Michael Montgomery, Sinead O’Connor, Unwritten Law, and Tracy Byrd. More information can be found at www.artist2market.com.
About CIO Magazine

Contact Info:

Artist2Market
306 S. Washington, Suite 226
Royal Oak, MI 48067
248-542-0226

Paul Ignasinski, General Manager, xt. 102
Rick DiLoreto, Director of Operations, xt. 101
Peter Fishman, Project Manager, xt. 103

Invading Main street

wrdnrdnews — Mon, 29 Jun 2009 14:51:49 +0000

Yesterday we took the streets of Royal Oak and started filming for the a new Yaldo Lasik eye surgery commercial. We wanted to get the real raw personal feeling people can give from their expressions. Thanks to Jeff, owner of La Feast on Main St., our interns received a free lunch on the house. Jeff is currently in a part of the commercial “he really hates his glasses”. The 30 second commercial is still in the editing process but looks good from here. We’ll keep you posted.